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Picture of Chris Pritchard

Chris Pritchard

Dealer Principal

As Dealer Principal at Adams Morey Ltd., I oversee the operations of 7 DAF truck sales and service dealerships, 1 Fiat LCV sales location, 2 Stellantis service centers (Peugeot, Vauxhall, Citroën, Fiat), and 3 dedicated TRP parts stores across the South of England.

With a strong focus on customer-first strategies, I lead a team of talented professionals to deliver exceptional service, drive commercial performance, and continuously improve operational efficiency. I am passionate about creating a culture of trust, empowerment, and open communication, enabling my teams to thrive and reach their full potential.

My leadership style is grounded in empathy, collaboration, and a commitment to continuous improvement, ensuring that every decision and strategy contributes to long-term success.


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